Nowadays there’s nothing more cringesome than a testimonial, and even worse, a testimonial telling you that the original testimonial is true. I’m a copywriter AND journalist by trade, so I should know. My super-sceptic uncle, a seasoned traveller, globally-awarded visionary and professor at Imperial College London once gave me a book titled ‘The Mad Old Ads’ that exhibited the craziest inventions of the 18th and 19th centuries and the most hilariously unbelievable testimonials that accompanied them as their hardest selling points. It sold me on the idea that all testimonials were utter BS. Today we have incredibly sophisticated social media, and photoshop dictums that invole even the most drop-dead stunning models shot 1 million frames a second for 8 hours straight being resmudged to fit some kind of insane ideal. Not to mention countless streams of fake news and sinister agendas for making money by fooling our at-heart-trusting human souls. So how can you believe any product that claims to ‘guarantee‘ results? You just can’t. Yet, as a pragmatic optimist I decided to give a particular product a chance, because it was introduced to me by a trustworthy and brilliant woman representing the DE MOI firm of cosmetics, and it was so great I wanted to write about it here.
It all came about during a conversation with a dear friend about eyelashes, as some of us women like to have amidst talking of politics, personal aspirations, social issues, metaphysical visions, the economy and crap ex boyfriends. I mentioned that I was considering trying eyelash extensions and she told me there’s a new serum that her PR company represents that guarantees that your eyelashes – even if they are less than existent! – will grow into beautiful, long, shiny things. I told her I certainly wouldn’t mind trying it, and a few weeks later I received a box from DE MOI.
The Switzerland-based company was created by dynamo ‘conscious beauty’ entrepreneur Demee Koch, who has become known not only for her successful cosmetics range but also her influential ethical stance supporting animals (no testing involved in her products) and several humanitarian charity initiatives. As an advocate of female empowerment, Koch is also the author of the book ‘Breaking Conventions In Heels’, and was awarded GLOBAL FWN100 2019 MOST INFLUENTIAL FILIPINA IN THE WORLD. Indeed, DE MOI’s mission statement says: “We aim to be the catalyst in bringing positive change into the world by creating awareness on spending consciously on products that give back to the society while making sure that these products do not harm the animals and the environment.”
And here comes the time for that dreaded, but hand-on-my-heart-true testimonial, because I am a Witness to the Incredible and Beautiful Growth of my mother’s eyelashes, as is my sister, who actually asked her if she was wearing falsies! I really, honestly did not expect to see the results I did, and since I did, as did my mom (read her experience below), I felt it was really worth sharing the news on my blog – that there is real hope for your lashes, and it comes from an exemplary alchemist who’s creating beauty treats for the world.Turns out, not all the news is bad in 2020!
My mother’s experience of using DE MOI Eyelash & Eye Brow Bio Serum:
“It has always been a top priority for me to purchase excellent products and makeup for my eyelashes and brows (as for my face and skincare generally). It was also recommended to me by my optician, plus I enjoy using eye creams and applying high quality makeup to my eyes. As years passed however, I began to notice a change in my lashes. They were not shiny, they had shortened in length, and there was no fullness any more. I grew desolate, seeing my lashes in such a bad state. I was reccomended extensions, which I tried, to no avail. Layers of mascara wasn’t the answer either, as it gave a heavy, made-up look.
After telling my daughter about my frustration over my short-bristled lashes, I was presented with BIO SERUM ADVANCE FORMULA For Eyelashes and Eeyebrows by Demee Koch for DE MOI Swiss Products. “Use this for six weeks and see if your lashes grow back to size”, she suggested, telling me she hadn’t yet tried it herself but a friend of hers had and was thrilled by the results. Her friend is in her ‘30s though, so I thought it might not work on me at all!
It was a colorless liquid eyeliner to be applied on the roots of the lashes or brows before bedtime. For the first two weeks nothing changed. I began to feel discouraged. But….after the third week, I began to notice a difference. My lashes began to grow, and become fuller. A shining fresh look came into my eyes. After 5 weeks, my lashes have grown so long that they hardly need mascara! I apply BIO SERUM every night. It’s now a key part of my night beauty routine, and I’m so grateful for this “magical” product. Thank you DE MOI!”
My mother is happy, and I love my mother, so I’m happy for her too. And I’m also happy that my cynical heart has been softened and alleviated somewhat to discover that there are actually sophisticated products with big claims that actually do deliver what they promise. Please note, the Bio Serum needs to be used ongoingly for ongoing results, it’s not a once and for all solution, because eyelashes keep falling out naturally and regenerating, but after the first six weeks it can be used every other day or every few days.When you live in a locked down world you have many serious concerns that stretch way beyond your eyes and eyelashes, but as a beloved, wise and wonderful friend of mine hilariously yet aptly once said: “We all cry about life, but isn’t it great if when you’re crying and pass a mirror if you can stop and find something to feel good about?” Clearly she meant this about both about the outside and the inside, but it’s relevant both ways.
And with life being very much about masks right now, our eyes are one of our greatest assets for communcating with the world. So we might as well give it our best shot to exhude the light of own heart through our well-curated vision.